Sustainable U
Following the success of our online pilot project to educate males 18 - 34 about source control, the CRD's sub-brand, Sustainable U, has been launched as a multi-course online resource for information and discussion on sustainability within the Capital Regional District. Courses include Sustainable Living, Sustainable Transportation and Sustainable Laundry 101 with a frequently updated blog and live Twitter feed.
Click here to visit the site and check back for details on our latest Sustainable U social media projects.
Social Media Case Study
With a desire to target males 18 - 34 with a source control message from the CRD, we knew traditional media just wouldn’t connect with the target group. After all, this group watches very little broadcast TV and reads few newspapers. They are, however, the largest consumers and creators of online content and social media sources.