Peter Walters

Writer/Content Developer

Experience

25 years experience as an advertising copywriter on a very diverse account list. Strong, award-winning creative concepts in all media including broadcast. Strategic thinking. Problem solving. The development of concepts that work for the client and are absolutely on strategy. Especially effective presentation skills.

Employment

January 2006 - Present
Writer/Content Developer, Anonymousadvertising.com

March 2001 - November 2005
Creative Director, Copeland Communications, Victoria
All accounts including Tom Harris Cellular, Island Savings Credit Union, Custom House Global Foreign Exchange, BC Ferries, Terasen Gas

March 1999 - March 2001
Associate Creative Director, Copeland Communications, Victoria
Accounts: BC Ferries, Island Farms, Thrifty Foods, Pacific Coast Savings

May 1998 - August 1998
Freelance Writer, Glennie Stamnes Strategy, Vancouver
Accounts: Toyota Dealers of B.C., Ethical Funds, Citizen’s Bank of Canada

September 1989 -March 1998
Senior Writer, Cossette Communications Marketing, Vancouver
Accounts: BC TEL Mobility, Saturn Saab Isuzu, Tourism British Columbia, Realty World Canada, Insurance Corporation of B.C, Compensation Board of B.C.

January 1986 -September 1989
Senior Writer, McCann-Erickson Advertising, Vancouver
Accounts: IKEA Canada, Air New Zealand, Koret Canada

October 1985 - January 1986
Freelance Writer, Baker-Lovick Advertising, Vancouver
Account: B.C. Transit

December 1983 -September 1985
Writer, J. Walter Thompson Co. Ltd., Vancouver
Accounts: Labatt Breweries, Scott Paper Limited, Calona Wines, B.C. Resources Investment Corporation

Education

BA, Political Science, University of British Columbia, 1972

Awards

Cannes 1988 TV:30 “Robot” Shortlist
Cannes 1988 TV:30 “Day Of” Shortlist
Clio 1988 Radio:30 “Soliloquy” Gold
Clio 1989 Radio:30 “Centerfold”
Clio 1990 TV:30 “Apartments”
Lotus 1990 Magazine “They don’t know Dick”
INMA 2003 “Holiday Court” First Place